Organised by the licensing department at Chelsea Football Club, SMLS provides exhibitors the opportunity to showcase products and services to a wealth of visitors in the sports merchandise and licensing industry.

Held in the Great Hall at Stamford Bridge, SMLS continues to grow and is now in its sixth successive year. The 2019 edition hosted 100 stands and welcomed over 300 visitors from across the globe.

The event provides visitors the opportunity to meet with potential new licensees, source suppliers, discover unique services and systems and explore many ranges of licensed product available to retail.

Not only does the exhibition welcome many established companies but it is also common to see start-up companies with bright, new ideas introduce themselves to the industry, the event gives them the perfect platform to meet with the right type of people. As well as retaining exhibitors, there is also a focus every year to bring in a range of new ones, too.

SMLS not only appeals to those within football but it also covers a range of other sports too. Many of the exhibitors do not only work with football clubs but also a multitude of other sports organisations and brands, offering an extensive range of products and services showcased throughout the day.

Explore our website to find out more about exhibiting or visiting.